Joe Pulizzi is the founder of the Content Marketing Institute, a group looking to advance the practice of content marketing, through online education, print, and in-person events. He sits down to share his thoughts on everything from the three-legged stool, the importance of on-going series, as well as campaign-based advertising/marketing.

Read more: http://technologyadvice.com/blog/marketing/expert-interview-series-targeting-customers-sales-savings-sunshine/