Are you hustling through 40-hour work weeks? Do you want to be able to spend more quality time with family and friends? How can cutting down your work hours actually increase your productivity?
In this podcast episode, Billy and Brandy Eldridge talk to Joe Sanok about slowing down to get more done.
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Meet Joe Sanok
Joe Sanok is a keyword and TEDx speaker, business consultant, and podcaster. He has the number one podcast for counselors – the Practice of the Practice Podcast. Joe is a rising star in the speaking world. Joe Sanok has successfully helped counselors grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world.
Visit Joe’s website, Practice of the Practice, or follow him on Facebook, Instagram, and Twitter.
In This Podcast
Summary
* Following opportunities
* When things go wrong
* Thursday is the New Friday
* Giving information away for free
* Curiosity
* Where to start in order to slow down a bit
Following opportunities
The idea of stepping into business opportunities was a really hard thing for Joe but one that came up was talking on a local radio station about the therapy and sailing project that he helped start. After the show, Joe told the host that if she ever needed a local psychologist or counselor to weigh in on topics, he’d love to come back and talk about other issues. She told him to email her some topics and sort of blew him off. He sent her three to five captivating ideas and she said she wanted to do all of them. Joe went on the show every week which led into other radio shows, it fed into his private practice, and it became a huge marketing asset. When you’re given an opportunity by someone you have to ask yourself how you can make the most out of it.
When things go wrong
Fall in love with the pain in the people before you pitch the product, then you can have your audience actually tell you what they want next.
If something “fails” now or doesn’t launch as well as he thought, Joe views it less as a failure and more as information. When Joe is launching something new, he goes through a very clear system to test out whether or not there is interest before he invests time and money into it. Once he started doing that, the failures really disappeared because if something isn’t clicking with his audience then he can get rid of the idea early on. When Joe didn’t do it that way he ended up with something that didn’t scale at all and was a ...