In this episode, I'm talking with Joe Schaeppi and Bastian Bergmann, the founders of 12traits, a company that helps you discover and analyze your audience. I've been following the development of 12traits since my Next Games days, and the service is incredibly valuable for service-based games. In this discussion, we discuss identifying your actual audience, excluding groups that won't stick to your game, and how games can grow when you better understand your players.