WorkTech Podcast

Joe Shaker on Authentic Employer Branding and the Future of Recruitment Marketing

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Recruitment marketing is evolving rapidly, and Joe Shaker joins me to share how Shaker is redefining the space with authentic employer branding, advanced HR technology, and data-driven strategies. We cover the balance between creativity and metrics and discuss how to deliver exceptional candidate experiences while meeting employer goals.

In this episode, we look at recruitment marketing, employer branding, HR technology, candidate experience, data-driven hiring, workforce transformation, and authentic talent acquisition strategies. These insights illuminate how leading brands adapt to evolving market demands in talent acquisition.

Key Takeaways

  1. Recruitment marketing requires a balance of creativity, technology, and data for optimal impact.
  2. Authentic employer branding enhances retention and drives meaningful candidate engagement.
  3. HR technology improves hiring efficiency through tools like programmatic advertising and automated scheduling.
  4. Data-driven strategies are crucial for flexible, real-time recruitment marketing decision-making.
  5. Candidate experience is pivotal to locking in top talent and reducing application drop-offs.
  6. Small to midsize businesses must focus on building brand awareness alongside their recruitment efforts.

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