Joe specialises in Amazon Advertising. He builds long term strategies to set brands up for sustainable success.In this episode we discuss:Understanding relevancy on Amazon and how that is baked into your advertising strategyWhy everything comes back to conversion rateWhen do you switch from a launch campaign strategy to the long-term keyword harvesting strategyWhy there is no such thing as a good ACOSHow to broaden out your Amazon advertising funnelHow Amazon impacts your overall brand perfor...