Join me as I talk to the legendary Joe Sugarman about why people buy.Known for selling 20 million pairs of BluBlocker sunglasses, Joe cut his teeth as a print advertising wizard in the 70-90's. Find out how he came up with his famous 30 Psychological Purchase Triggers and how to apply them to your marketing.Live from the Clickbank Exchange conference in NY where Joe and I were both speakers, he joins me in my hotel room for a lively one-on-one.