Joe Talcott is a speaker, a mentor and a marketer, who has held major marketing roles in many major brands. But more particularly, Joe is a champion of the importance of creativity in marketing and advertising and has a passion for providing marketers with the skills and practical tools they need to succeed through the business he partners in, Creatism. He is also an invaluable Mentor in the Marketing Mentor program.

https://www.trinityp3.com/2021/12/why-marketers-need-better-briefs/