This episode features the insightful Joe Wilde. Joe is the Managing Director at Mac Digital. Joe talks about marketing strategies and how his company looks at bringing more traditional businesses into the digital landscape. He talks about connecting the digital journey with the in-store experience and how he operates those two spaces. One software he highlights as a great source of strength for his company is Slack. Working internally with his team and also with clients from time to time. We also look to the future of e-commerce and Joe wonderfully highlights the growth of personalisation in the e-commerce space. This a brilliant episode for anyone looking to understand a business strategy and client management from a top level.