Joe Zappa is the founder and CEO of Sharp Pen Media. Sharp Pen Media offers C-level marketing strategy, content, and PR for adtech and martech companies. In addition, Joe earned a PhD in Comparative Literature from Cornell University.

In this episode, we discuss:

00:04:41 - Transitioning from Freelancer to Entrepreneur

00:09:25 - The Complexities of Scaling a Service Business

00:11:57 - Building Relationships with Clients

00:16:59 - Building Credibility in B2B Tech

00:19:31 - Importance of Brand Marketing in High Consideration SaaS

00:24:59 - The Future of Freelance Writing

00:27:39 - Pricing Strategies

00:33:02 - The Impact of Having a Following for B2B marketing

00:35:32 - Hiring a Project Manager

Connect with Joe:

* LinkedIn: https://www.linkedin.com/in/joe-zappa-6229a4a8/

Check out Sharp Pen Media

* Website: https://www.sharppenmedia.com/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com