Joel Brounen is Solidaridad Network's country manager in #colombia and a passionate innovator who paves new roads for #farming communities in Colombia. In this episode, I talk with him about the post-pandemic shifts in market- and trade relations and how this can be an opportunity for an improved inclusion of #smallholders. 

Joel is one of the initiators of an initiative to provide financial incentives for farmers to adopt climate-smart practices and switch their farms to #agroforestry systems. We had a good debate on whether the #carbonmarkets can be a truly ethical business case. More advanced technology in recent years has allowed performing verification processes at reduced costs, creating a breakthrough for farmers to enter the international carbon market. But isn't this just an easy way for polluting companies to pay off their responsibilities? 

Listen to my podcast here to find out more while also learning about his secret Japanese recipe for building and retaining a thriving team full of talent.