Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman of Oktopost to shed a bright light on why more B2B brands are leveraging community. This episode is filled with the truths behind building a successful community, and how brands are leaning on its benefits to positively impact customer lifecycles. You’ll walk away with insight into how to bring the right people with the right energy to lead and grow your community. Joel even reveals a few secrets of his own from building one of the B2B marketing industry’s most vibrant and known communities.