In this 10th episode of Two Beats Ahead Live!, Michael speaks with Jóel Pálsson, acclaimed saxophonist and cofounder of Farmers Market, an Icelandic design company and clothing brand. A five time recipient of Iceland’s Jazz Album of the Year, he has  performed in concerts and festivals in Europe, America, Canada and China and appeared on over 150 albums with various artists and groups. He is also a graduate of Berklee College of Music.

Their discussion weaves together the similarities of jazz and fashion retail. They discuss taking inspiration from the past, finding an authentic voice, and working with trusted collaborators. They also discuss connecting with audiences, staying committed to iteration and the value of setting constraints to unlock creativity.