This is not your typical “On Point” episode. Veteran podcaster Joey Giangola with RPS and formerly with Agency Nation drops in to interview yours truly about his chosen lifelong career. Why should you, our loyal listeners, care about Peter van Aartrijk’s career? We realize that is a stretch. But Peter is here to “pump you up.” He recently received the highest honor — the Icon Award — from the Insurance Marketing & Communications Association. He outlines a 40-year career of working with independent insurance agents, starting in journalism, then PR, then branding. “If you love what you do, it’s not work,” he says. To advance your career, “You have to go see people,” he advises younger professionals. “You can’t just hunker down on your computer.” When Peter started out in 1982, “everyone was predicting the end of independent agents. They still are. Yet they are resilient.” Peter also says the insurance industry is the best-kept secret as an employment brand. “It’s a light-bulb moment when people join the insurance industry.”

This episode is supported by PersonalUmbrella.com, where you can quote stand-alone personal umbrella policies of up to $5 MM in 3 minutes online — just by answering 4 simple questions.

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