In this episode of The Better Standard, I sit down with Joey Fin – founder of Anti-Social Marketing and a creative force who’s lived more than one life. From chasing a footy career, to starting a clothing label out of a warehouse job, to helping streetwear giant G’d Up become a cult brand, Joey’s story is one of backing yourself, doing the hard things, and leaning into what makes you different.

We talk about:

• Leaving behind comfort for opportunity, even when it feels scary or “cringy.”

• The mindset shifts that turn setbacks into stepping stones.

• Why building a personal brand matters more than ever – and how Joey helps others do it.

• Imposter syndrome, resilience, and showing up authentically in rooms you once thought you didn’t belong in.

• How to design a life that’s bigger than just “paying bills and dying.”

This is a raw, unfiltered conversation about chasing better, making bold choices, and proving that your background doesn’t define your future.

If you’re building a business, personal brand, or just trying to step into your next level, this one will hit home.