Performance Marketing Legend, Joey Liner, joins the show for a quick interview at the Lead Generation World Conference in Denver.  The 2017 LeadsCouncil Executive of the Year is the Chief Revenue Officer at Digital Media Solutions and currently the President Emeritus at LeadsCouncil.  Joey has over 20 years in the Performance Marketing industry and spent 15 years at Double Positive as Co-Founder and CEO. 

In this brief episode we discuss how companies must have workflow management that is nimble and can quickly adjust with market changes.  Joey, a conference veteran, also talks about the LGW conference and shares his favorite Lead Management success story that originated at Softvu Innovation Summit in 2015.