If you look at the surreal creations of industrial designer Joey Ruiter, you might think he arrived here from the future. Brian and Joey discuss his career as a designer, his early struggles as an entrepreneur and studio owner. They also discuss how Joey collaborates on projects with photographers and videographers that document his futuristic designs to create crazy exposure of his work in books and magazines around the world.

Check out Joey Ruiter at www.jruiter.com

This episode is powered by passion, Brian Kelly Photography and Film and Brian Kelly Productions.

You can view more of the portraits Brian creates of each guest in his studio just before they sit down to record their conversations here.