Medical Misfits

Johan Hedevåg: Ex-Director of Product at Kry, Founding Partner at 4scale Ventures, Professional Poker Player


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Things we talked about
  • Why Johan first worked as a doctor but then left the hospital because working as a doctor doesn’t scale and it’s hard to have a larger impact
  • Why it’s hard to change a hospital from inside
  • His first job (scholarship) after leaving the hospital which was about identifying problems in hospitals and how to solve them
  • Building his first own Healthtech company producting wearable sensors for patients in hospitals
  • Being a professional poker player, doing that during medical school, and what made him stop
  • How the knowledge of poker is useful in other aspects of life
  • Why he didn’t aim for good “grades” in exams
  • What a product manager actually does and how to learn it
  • Why many doctors underestimate their usefulness
  • “The rise and fall of Europe’s largest telemedicine provider”
  • Working at Kry while it grew from 60 to 1.200 people
  • In which areas you could build successful Healthcare companies now
  • What he’s doing at his own company, 4scale, now
  • The pros and cons of venture capital (VC) funding for startups
Links As Mentioned In The Podcast
  • Johan on LinkedIn.
  • Johan on Substack where he publishes his writing: Big world - Small world and Mini mental models.
  • 4scale Ventures: Johan’s company which he co-founded. They support companies to reach their ambitions on growth efficiency and leadership. They also invest in companies and offer consulting and coaching.
  • womanly: The female health ecommerce startup which Johan is currently building.
  • Kry: Telemedicine company where Johan was the director of product. Kry is available in Sweden, Germany, Norway, France and the UK (slight correction here as I didn’t mention the UK in the podcast).
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Medical MisfitsBy Oliver Eidel