The Guidebook

Johanna Flashman wrote a book (while living in a van)

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This week I'm chatting with Johanna Flashman. Johanna is a freelance writer, journalist, and SEO strategist in the outdoor industry. Rachel also runs the website The Freelance Outdoorswoman which shares stories of other freelancers in the outdoor industry.


In this episode, we talk about:

  • Johannas started as a freelancer, some of her early challenges and how they were overcome
  • The challenges of finding clients and marketing yourself
  • Imposter syndrome
  • Switching from freelancing to full time employment

    • You can learn more about Johanna at:

    • ⁠⁠Website⁠⁠
    • ⁠⁠LinkedIn⁠⁠
    • ⁠Instagram⁠
    • Freelance Outdoors Woman


      • Learn more about Rachel Meltzer and Pop Club on:

      • ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠
      • ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠
      • ⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠
      • ⁠⁠⁠⁠⁠Free Resources & Courses⁠⁠⁠


        • Disclaimer: We talk about money in this episode. This is not financial advice; we are not financial experts. If you need help with your finances please find a credible, licensed professional to help you! We’re just talking about our experiences and what worked for us.

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        The GuidebookBy Rachel Meltzer
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