Ep. 71: John Barraclough, P&G

P&G;'s John Barraclough hones in on the effectiveness of customer focused processes: "What we want to do is before we do anything, we need to make sure that we develop a relevant business process. We think the only way to get relevance is to understand the customer and the users because fundamentally, if they're bought in and they've got clear requirements, then what we create will be relevant and will achieve what we want to do."