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John Battelle on Google’s Mathmatical Equation, Acting Like a Media Company, Video Search and Having Lots of Dry Powder Part 2 of 2
John Battelle, considered an essential figure of the digital world, is the Founder, Chairman and CEO of Federated Media Publishing. Hear John talk about being an entrepreneur, journalist, blogger, author and scaler of mountains. Susan puts John in the "guest chair" for this two part series.Make sure you hear part one, which is just as informed, thoughtful and entertaining.
John answers DishyMix listener questions from Steve Bustin, Advertising Revenue Consultant; Shea Park of AdSpark.com; Brian Cowley of Ad Infuse; Michael Crosson of InsWeb; and Steven Comfort of YuMe.
Find out what excites and dissappoints John about Google's current business strategy. He gives his solution to information overload, video search and the mobile marketing opportunity. John reveals the true costs of video blogging. And listeners find out if John has plans to buy Technorati or relaunch Industry Standard. He also shares his going forward strategy for Federated Media now that he's raised a C Round ($50 million on a $200 million pre) from Oak Investment Partners. This is his "dry powder" and now he has plenty of it.
At the end, Suz gets personal as John talks listeners through what it's like to go with him on a run up Mt. Tamalpais in Marin Valley, CA. He does this every day to shed toxins and stay fit. And he takes us to Bonnaroo in Tennessee, a music festival that he converted into a new project called Crowd Fire to support Outside Lands, a sort of Bonnaroo West in San Francisco August 22nd-24th. Crowd Fire is a "digital campfire" where attendees can aggregate their Tweets, Flickr streams, You Tube videos and other assets from an event in a group environment. Can't wait to see how that looks!
If you like this amazing interview with John, please forward this episode to a couple of friends and help support Suz' goal to double her listener base by the end of the year.
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By Susan BrattonJohn Battelle, considered an essential figure of the digital world, is the Founder, Chairman and CEO of Federated Media Publishing. Hear John talk about being an entrepreneur, journalist, blogger, author and scaler of mountains. Susan puts John in the "guest chair" for this two part series.Make sure you hear part one, which is just as informed, thoughtful and entertaining.
John answers DishyMix listener questions from Steve Bustin, Advertising Revenue Consultant; Shea Park of AdSpark.com; Brian Cowley of Ad Infuse; Michael Crosson of InsWeb; and Steven Comfort of YuMe.
Find out what excites and dissappoints John about Google's current business strategy. He gives his solution to information overload, video search and the mobile marketing opportunity. John reveals the true costs of video blogging. And listeners find out if John has plans to buy Technorati or relaunch Industry Standard. He also shares his going forward strategy for Federated Media now that he's raised a C Round ($50 million on a $200 million pre) from Oak Investment Partners. This is his "dry powder" and now he has plenty of it.
At the end, Suz gets personal as John talks listeners through what it's like to go with him on a run up Mt. Tamalpais in Marin Valley, CA. He does this every day to shed toxins and stay fit. And he takes us to Bonnaroo in Tennessee, a music festival that he converted into a new project called Crowd Fire to support Outside Lands, a sort of Bonnaroo West in San Francisco August 22nd-24th. Crowd Fire is a "digital campfire" where attendees can aggregate their Tweets, Flickr streams, You Tube videos and other assets from an event in a group environment. Can't wait to see how that looks!
If you like this amazing interview with John, please forward this episode to a couple of friends and help support Suz' goal to double her listener base by the end of the year.