In this episode of the SLN Podcast, John Baudhuin from Mad Dogg Athletics joins in with John Peters. In 1994, Baudhuin told his dad that he was quitting his day job as a CPA to co-found Mad Dogg Athletics, a fitness startup that ended up inventing an entire category - indoor cycling. 25 years later, John and his team not only defined the category, but they ended up scaling to over 35,000 facilities, presence in over 80 countries, and they’ve gone on to certify more than 300,000 instructors globally. John spoke about early struggles building the initial prototype, discussed the community behind the brand, and how Spinning sets itself apart from other fitness brands. John also spoke about the importance of brand and why Spinning, which they trademarked in the early ‘90s, is worth fighting for.