This week we have a very special episode of the Geniuses Of Copywriting Podcast, with none other than copywriting legend John Carlton, a man who needs no introduction to most copywriters.

On this episode, John reveals:

I had the honor of speaking at a recent event in Europe with John, and the insights he shared on stage (and afterwards over beers) were just as powerful as what he's shared on the show today.

To absorb more of John's copywriting genius go to funnelinfluence.com/sws

Full transcript of this episode is available in geniusesofcopywriting.com/john-carlton.