The Ranger Ryan Show

John Carter | Marketing from Mars


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Welcome to one of the worst marketing campaigns in the history of cinema. I consider this the movie that Marvel killed, not only in the numbers but in the fact that Disney bought Marvel and abandonded this project from a marketing perspective. Imagine a movie that everyone was behind and had a great team behind the scenes with source material that goes back one hundred years and continues to stay relevant. A series that inspired Star Wars and Avatar is now a joke in Hollywood and considered a flop by everyone in the mainstream press. But the answer we are going to discuss today is, why??? It wasn't becuase the actors were not as well known, it's not that they didn't have the budget, it's not that they didn't have the team and artists neccesariy to make this film. They had all of that! It was simply, the marketing. Now let's talk a little martian marketing, on this episode of The Ranger Ryan Show.
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