Research shows that over 90% of people like video spokespersons on their landing page. And this human element creates trust, helps make your website easier to use and increases conversion rates 90% of the time.Having a video spokesperson is the newest rage in landing page conversion optimization. The direct marketers have known it for years now. Innovate Media is the leader in the space and John Cecil tells us not only what makes a good video spokesperson but how you can radiate that character into your advertising and integrate him or her into your site even more deeply for profound increases in sales.Listen as John and Suz go through the "day in the life" of a video spokesperson shoot and John gives his best, experienced tips about creating one of these personas for your site:"Cut the fluff and have a close."John is a successful serial entrepreneur too - his first company "Gherkin Ruckus" was named after a pickle fight! John shares what he knows about the value of video and how all-important it's becoming in the web world.Stay on the leading edge of thinking with John Cecil in this fun and informative episode.