John Collins is a content engineer at Atlassian, where they are well along in their transition from old-fashioned bespoke content models to modern connected content.

Creating and managing content for intelligent content ecosystems requires a fresh approach and a new set of skills.

This new content engineering discipline helps enterprises address some of the biggest challenges of the digital era: personalization, omnichannel strategy, and localization.

https://ellessmedia.com/csi/john-collins/