In this episode, Kelly Hopping, CMO of Demandbase, and John Common, CEO of Intelligent Demand, discuss the shift from the old marketing playbook to the new.

Together they highlight the differences and the need for adaptability in order to drive growth in the B2B space. They discuss the importance of having a business growth mindset and share advice for aligning marketing efforts with overall business goals.

Plus, tune in for a fun fact from John about founding his company while on tour as a musician!