John Corcoran is a lawyer turned podcaster and podcast guru who found that his broadcasts served as a great source for clients, referrals, strategic partnerships, and other benefits in his career and life.

Now, with his agency Rise 25, John teaches B2B businesses how to use a podcast as a marketing tool that brings in more clients, referral partners, and strategic partners.

John talks not only about the technical details but also shares some surprising insights for making this medium work at bringing in more, better-quality leads. We get into detail on that, including…

• Who to invite as a guest – and how to get them on your show

• The psychology behind podcast-related referrals

• The easy way to start your podcast

• Why the size of your audience doesn’t matter

• And more