Are you passionate about finding solutions to hard problems? Want to be the next great innovator of your generation? If the answer is yes, this episode is definitely for you! On today’s show I talk with John Sheldon, Chief Marketing Officer for SmileDirectClub and a powerful innovator and problem solver in the digital space across a range of industries. We dive into his journey from consulting to overseeing and implementing his creative ideas and how he has successfully transformed the digital presence for numerous companies across the world. 

We’re exploring:

• The best advice he’s received in business. 
• 2 things he does everyday to reconnect him to what is important. 
• His passion for building love for brands and how that translates into his work. 
• The 3 part cycle that keeps repeating itself in his career. 
• Falling in love with e-commerce and digital marketing and how he sensed the direct to consumer wave early on. 
• The ONE attribute he needs someone to have on his team and why it’s essential for success. 
• Finding his value in the marketing space and playing to his strengths. 
• The big thing he did for Mastercard in Africa. 
• Recognizing patterns in business and how his obsession with reading helps. 
• His “Sink Meetings” and how you can use this tool to become a world class business. 
• His advice if you are feeling stuck and the muscle he needed to build to be able to do it!
• And more!

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