Hello Friends! Welcome to another episode of the Do It For Yourself Podcast. I’m your host, Steve Taylor, here to bring you conversations packed with valuable insights for your business and personal growth. If you’re new here, welcome! And if you’re a returning listener, thank you for your support.

Today, I’m thrilled to introduce John Dwyer, or “JD,” the creative force behind the Institute of WOW. Known as a “direct response customer attraction expert,” JD’s approach centers on creating powerful “wow” moments that captivate and convert. He’s the mastermind who famously brought Jerry Seinfeld out of retirement to lead an iconic “free vacation” home loan campaign for Australia’s Greater Building Society—a campaign that broke records and is still legendary in the industry.

With a client roster including Disney, KFC, and 7 Eleven, JD’s expertise in incentive-based marketing on platforms like Facebook, Instagram, and YouTube has helped businesses of all sizes bring in waves of new customers. His incentive packages—from fuel savings to free vacations—are tailored to attract specific audiences and amplify revenue.

In this episode, JD shares his journey from advising global brands to helping small and medium-sized businesses create “wow factors” that drive success. We unpack the difference between networking and marketing, the importance of finding a profitable audience, and JD’s direct response tactics that deliver real results. Whether you’re a seasoned business owner or just starting out, JD’s insights offer practical advice that will transform your marketing approach.

This episode is a goldmine for entrepreneurs and service-based business owners looking to attract the right customers without getting lost in the complexities of marketing. Enjoy, and if you like what you hear, don’t forget to subscribe for more insights and inspiration to fuel your journey!