The Thomas Guide with John Thomas

John explains how Frank Luntz got it both right and wrong about whether focus groups still work.


Listen Later

Thomas goes into depth about the methodology behind focus groups and whether or not they are still an effective tool to use in political campaigns?  John's conversation with KFI's Bill Handel and the blockbuster shopping numbers are out! John explains why the numbers were so strong and it's in line with underlying economics and public polling we've seen recently.
...more
View all episodesView all episodes
Download on the App Store

The Thomas Guide with John ThomasBy John_Thomas