The sales process can be just as intimidating as high-ticket selling seems to be. If you are in this industry but have no idea how to go about it, then John Ferguson has the wisdom for you. A sales authority who has been in high-ticket sales design for eight years, John takes us on a ride to cracking the code on building a good high-ticket sales program that can help you and your salespeople’s abilities level up. He sheds light into some of the things people do wrong in the process and gives some great know-hows that will keep you from over-promising and under-delivering. John also talks about the hiring process and continuing motivation over time.