In this episode, we sit down with John Flanagan, founder of Universal Lacrosse, to explore how he turned his lifelong passion for the game into a thriving business. John shares how he first got involved in lacrosse, the story behind the name “Universal Lacrosse,” and the early challenges of building his first company. He reflects on the pivotal moment when he knew the brand was taking off and offers insight into his leadership style — especially when working with young athletes and fans. From building a business around passion to inspiring the next generation of entrepreneurs, John’s story is a reminder that the right vision and drive can turn any dream into reality.