John's spent the last 12-years building his Amazon agency and brings with him a seasoned, well-versed head to our discussion on how brands can build sustainable success on the marketplace today. In this episode we discuss:The importance of data and how to utilise itHow so many brands lack operational excellence and why they should careChange in the overarching Amazon strategies in the last 10 yearsThe challenge large organisations are having structuring their teams for AmazonIf tech is e...