On this episode meet John Hazen, the Chief Digital Officer at Boot Barn, a west-coast-based specialty store retail powerhouse. John describes his journey to working within a retail first brand and appreciating the cultural differences in any organization to be truly successful. Next, John talks about his deep attachment to ensuring a seamless shopping experience for his customers and the journey at Boot Barn to keep the focus and understand the power of their stores and the force multiplier that a well-architected digital strategy must become.