John went off the deep end in a pursuit of a healthy lifestyle in 2010.

After an experience with something called live-blood analysis, John was surprised to see that he wasn’t as healthy as he thought and for the next 90 days (an eternity for a 25 year old) he swore off of alcohol, sugar, even pizza. 

At the time, John was working as a photographer & documentary filmmaker, intent on sharing stories of people catalyzing positive social change.

After 3 months of clean eating and supportive habits, John stumbled into the realization that his own lifestyle had become just such a catalyst.  His family and friends had begun to focus on improving their health and instead of going to the bar or stopping for fast food, they were dropping into farmers markets and hosting potlucks – not long after, the idea for LULORA was born.

Still a documentarian and curious to share the power of healthy lifestyle shifts, John pioneered the LULORA case study project.

For 2 months, participants in this program adopted the LULORA diet as well as daily exercise, reflection and meditation and shared stories of their transformation.

Since that time, LULORA has grown into a team of educators that engages thousands of people successfully upending many of the healthy lifestyle challenges of the modern era.

In 2014, John and the members of Team LULORA, put their healthy lifestyles to the test, competing in Ironman Canada. This year, John is excited to take LULORA 2.0 to new and more influential heights. He’s thrilled to continue learning alongside his fellow educators and aims to inspire positive lifestyle shifts in all corners of the globe.