John Lamerton is an entrepreneur, investor, and author of Big Ideas for Small Businesses – a how-to book for business owners and aspiring entrepreneurs.

He started his first business in the year 2000 and has launched 60 different companies since then while being a hands-on father to his children. A former civil servant, he currently mentors other entrepreneurs, equipping and guiding them so that they can live the lifestyle they truly desire.

John joins me today to share how he succeeded in his business by prioritising the “immovable objects” – the big tasks – over the “sand and the water”. He shares the importance of discipline, having a plan, and sticking to it. He also explains the professional benefits of following the 80-20 principle, the effective approach he uses when prioritising tasks, and how outsourcing helps you focus on the essential things in your business.

 “Something has got to give – it may just as well be the stuff that doesn’t matter because the alternative to that is you do all the stuff that doesn’t matter, and the big stuff gets away.” – John Lamerton

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Show notes provided (brilliantly, my words not theirs!) by Lidwell Writing Services, LLC

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