There is so much going on with Amazon these days I find myself watching them constantly and looking for lessons to take away from all the moves they’re making, from a customer engagement perspective. And I not alone in my non-stop watching, as my friend and ecommerce thought leader John Lawson is a big time Amazon watcher as well. So it was only natural for us to take are watching to a new level and do it together, which is what our video podcast Watching Amazon is all about.