Today’s guest is John Lyons, a Business Director at Gasp!, one of the most interesting agencies going around.

John has spent a career in brand loyalty and consumer promotions and has designed programs for the likes of Lego, Hasbro and Manchester United.

We explored why most brand loyalty is nothing more than inertia (and laziness) the two biggest mistakes brands make when designing loyalty programs and what it would take for John to abandon his favourite toilet paper brand…. A sentence I never thought I’d utter on this podcast…

John was a great guest, with a ton of engaging war stories and learnings from his long career in marketing—I hope you enjoy this discussion!

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