A founding member of the Society of Entrepreneurs, John Malmo has spent more than 60 years in advertising and marketing. He founded John Malmo Advertising in 1967 and built it into the largest agency in the Mid-South. He sold the agency to Ward Archer & Associates in 1991 and became a full-time marketing consultant in 1994. He currently serves as chairman emeritus of Archer Malmo, Inc. Malmo is a past president of the Memphis Advertising Federation, recipient of the American Advertising Federation Silver Medal Award and a former director of the American Association of Advertising Agencies. He has spoken and written columns for publications all over the world. He is author of the business book, "When on the Mountain There is No Tiger, Monkey Is King," and broadcasts a business commentary on WKNO-FM every Monday morning. Links to items mentioned in the interview: Archer Malmo Society of Entrepreneurs Profile American Advertising Federation Memphis American Association of Advertising Agencies Moore Tech College Memphis Parks Memphis Symphony Orchestra Boys and Girls Club of Greater Memphis Greater Memphis Chamber Opera Memphis