John Masley and I discussed VAC-CON's new social media strategy, focusing on micro-influencer sales reps creating authentic content to increase brand awareness and educate potential clients within the construction industry. This strategy prioritizes consistent posting across platforms like TikTok, LinkedIn, Instagram, Facebook, and YouTube, even with minimal equipment, to bridge the knowledge gap and build trust. Give the show a listen and remember to thank your local Public Works Professionals.

For more from John: https://linktr.ee/vacconjohn