This week’s episode comes to you from Cannes Lions International Festival of Creativity 2015! Episode 5 features one of the most awarded creative minds on the planet with more 50 Cannes Lions under his belt. John Mescall is the Global Creative Executive Director at McCann Worldgroup and the talent behind such groundbreaking campaigns as “Guilt Trips” and “Dumb Ways to Die”. Tune in as John defines creative effectiveness, desert island marketing metrics, and gives us a glimpse into his process for thinking brilliantly.