Who knew the man behind Paul Mitchell hair care products was an entrepreneur, philanthropist and raconteur? John Paul DeJoria started out poor, but now is a billionaire business man who, in addition to Paul Mitchell Systems, cofounded the abundantly successful Patron Spirits, Rok, a mobile/web/tech/app services company and Aubio Life Sciences, which offers a plant-based cold sore cure. Hear this effusive 72-year old man expound on business tips, company culture and the best way to reprimand an employee.

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