75% of Americans are chronically dehydrated. At any given moment, the vast majority of America is walking around at a level of hydration that doesn’t enable their peak level of focus and performance.

John Sherwin is here to change that. He cofounded Hydrant, a powdered hydration mix designed to quickly hydrate you with nearly three times the electrolytes as a regular sports drink. As a biology graduate from Oxford University, there’s no one more suited to craft this science-driven formula than John. 

In this episode of The Empowered Challenger, you’ll get to nerd out with John as he talks about the science behind his hydration formula. He also discusses creating a product with a unique value proposition (yes, even in the sports drink market!), handling the loss of control that comes with shifting to retail stores and how he sticks to his ultimate goal of becoming the most trusted beverage company in America.