John Simonson, president of Webstream Dynamics and 5 Star Store Reviews, talks about the reaction he has had to many of the retailers he has met with to assess their overall digital needs and their general level of awareness to their needs. He estimates the percentage of deficient retail websites in the U.S. and the some of the common misconceptions retailers have about their websites and digital marketing in general, the elements of a quality site, and the advantages to retailers of having their website developed by an industry professional.