John Simonson, president of Webstream Dynamics and Five Star Store Reviews, talks about the retailing concept of "buy online and pick up in store" and its future in the floor covering arena. Simonson notes that it’s a perfect option for large multi-store flooring retailers that stock product. He notes that the big box players do it as do many of the large floor covering specialty retailers. He adds that most retailers have a product catalog on their website and they invite consumers to call for pricing, but few offer a "buy online, pickup in store" option. He notes that the concept is a point of differentiation for retailers. The option affords consumers a means to check stock and can prompt an in-store visit.