John Simonson, president of Webstream Dynamics and 5-Star Store Reviews, discusses how the internet has become the prime tool for building traffic into retail floor covering stores. He also talks about Google’s Local Service ads, ads that place local service providers such as plumbers, electricians, locksmiths, and now, carpet cleaners, in front of consumers looking for these services in certain local markets. Simonson talks about how this service works, how Google vets service providing companies.