John Simonson, president of Webstream Dynamics, talks about Google's practice of categorizing websites by channel, based on the products a company offers according to the firm’s website. He discusses how sufficient information is gathered to make these decisions and how Google provides answers to user questions. Simonson also discusses the factors that determine the interval at which search engines crawl websites, including popularity, activity, updates, and traffic on the site, and how flooring retailers can enhance their standing on search engines.