John Simonson, president of Webstream Dynamics, discusses Googles practice of categorizing websites by channel, based on the products a company offers or manufacturers, with information captured on the firm’s website being the source of the decision. He discusses how sufficient information is gathered to make these decisions and how Google provides answers to user questions. Also discusses are the factors that determine the interval which search engines crawl website, including popularity, activity, updates, and traffic on the site. Simonson also talks about how flooring retailers can enhance their standing on search engines.