John Simonson, president of Webstream Dynamics and 5 Star Store Reviews, talks more about Google Adwords and how they are used by larger advertisers seeking to dominate searches. Simonson also discusses analyzing the data Adwords collect and gearing websites and Adwords to that data. Simonson discusses some of the current words being used heavily by online shoppers, such as waterproof flooring and Coretec, and how brand names are used in searches. He also talks about how retailers can best launch an Adword program as well as the level at which many floor covering manufacturers take part in Adwords and the level at which retailers should be involved in the data.