John Simonson, president of Webstream Dynamics and 5-Star Store Reviews, talks more about Google Local Service ads about and about how plans for the program include expansion into new service categories and into new geographic areas. He discusses the costs, which vary by location and by category. Also discussed is a free offering from Google, Google My Business, and the Google My Business knowledge panel which appears on the search screen after certain searches complete with a map and specific information regarding the company’s offerings.